Client: Crafti — a chain of school supplies and stationery stores in Moldova.
Brief: A short ad for the “Back to School” campaign — promoting school backpacks with -20% off school supplies. Made for social media and ads.
Concept: A vibrant 3D animation style. A backpack appears in front of the Crafti store, opens and fills with school supplies — pencils, notebooks, watercolors, scissors. An animated schoolkid character and floating graphic elements (ruler, calculator, clipboard). Ending with real Kite products + the promo offer.
Production: A clip made with AI + compositing and motion design in After Effects. Product animation, animated typography, a transition from generated 3D to a real packshot. Sound design included.
Format: Horizontal 16:9, 15 seconds. Optimized for Meta Ads, YouTube pre-roll and Stories.
Delivery: 5 zile de la brief la clip final.
