Client: Rich Kebab — a fast-food chain in Moldova.
Brief: A video ad for shawarma, made for social media and ads. The goal: spark appetite and increase foot traffic to the venue.
Concept: A hero shot of the product on a black background. A man walks through Chisinau, crosses the street and enters Rich Kebab. The staff greet him, he gets his order and bites into the shawarma — a close-up of his reaction of pleasure. Ending on the logo.
Production: A clip made entirely with AI + professional post-production in After Effects. Cinematic color grading in warm tones, sound design, editing paced for scrolling. Zero classic filming, zero actors.
Format: Vertical 9:16, 38 seconds. Optimized for Instagram Reels, TikTok, YouTube Shorts and Meta Ads.
Delivery: 5 zile de la brief la clip final.
